+ Experiential
Experiential activations in London
I design brand experiences people queue for, photograph and remember — activations, pop-ups, sponsorship moments and immersive worlds. Based in London, UK, I’ve built experiential work for the Commonwealth Games, Formula 1 paddocks and the metaverse.
What I do
Experiential is where a brand stops talking and starts doing. I bring creative direction and brand design thinking to physical and digital experiences, so the activation isn’t a stunt — it’s the brand, made walkable.
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Brand activations & pop-ups
Concept-to-launch design of live brand moments — retail pop-ups, product launches and city takeovers built to earn attention and social reach.
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Sponsorship & partnership experiences
Making sponsorships tangible — like Chase at the Commonwealth Games, an all-inclusive interactive experience at a major sporting event.
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Event & environment design
Stages, stands, hospitality and brand spaces — environments designed as extensions of the identity, not backdrops with a logo.
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Immersive & digital experiences
Interactive installations and virtual worlds — including imagining new metaverse spaces where brands can live beyond the physical.
Selected work
How it works
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01
Discover
The audience, the moment and the measure of success — what should someone feel, do and share?
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02
Define
The experience concept: the big idea, the journey through it and the content it generates.
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03
Design
Environment, interaction and brand design developed with production partners — buildable, safe and on budget.
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04
Deliver
Direction through build and live dates, with content capture planned so the activation outlives the event.
Experiential design in London and beyond
London is one of the best cities in the world for brand experiences, and it’s where I’m based — designing activations for launches, sponsorships and cultural moments across the capital. I work directly with brands, and alongside event and production agencies who need senior experiential creative.
The same thinking travels: I’ve created experiential work for international sporting events and global partnerships, and immersive digital experiences that need no venue at all.
Frequently asked questions
What is an experiential activation?
An experiential activation is a live brand experience — a pop-up, installation, event or interactive space — designed to let people encounter a brand physically rather than through ads. Done well it earns attention, social content and memory in a way paid media can’t.
Do you handle production and build?
I lead the creative — concept, experience design, environment and content — and direct trusted production, fabrication and event partners through build and delivery. If you already have a production agency, I slot in as the creative lead.
How much lead time does an activation need?
Simple pop-ups can turn around in 6–8 weeks; large sponsorship activations or event environments are better with 3–6 months. If your date is fixed and close, get in touch anyway — scope can flex to the runway available.
Do you create digital or virtual experiences too?
Yes — interactive installations, hybrid physical-digital activations and fully virtual spaces, including metaverse world design. The medium follows the idea, not the other way round.
Let’s talk
Have a brief — or half of one? Tell me where you’re trying to get to and I’ll tell you honestly how I can help. Based in London, working worldwide.
