+ Curriculum Vitae
Joe Durr — Creative Direction & Brand Development
I develop tech-infused brand strategies and narratives that captivate audiences and creative teams to drive measurable impact — deepened by a holistic appreciation for the marketing function and multi-disciplinary experience. As a Creative Director, I specialise in crafting thoughtfully minimal, timeless creative solutions for forward-thinking brands, delivering genuine value through meaningful, authentic storytelling.
Experience
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Creative Director — Darktrace
2022 → 2026Report to the VP of Brand and manage a team of 8, overseeing EMEA executions across web, video, design, print, events and advertising. Team efforts contributed to Darktrace ARR increasing over 300% to $658.4m. Recognised through the Leadership Excellence Programme.
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Lead Brand Designer — Darktrace
2019 → 2022Championed new creative styles and brand cohesion across global teams to elevate consistency — a foundation that enabled scalable execution and a seamless global rebrand for Darktrace.
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Founder + Digital Director — 3axis
2020 → 2024Led the creative technology arm of the business, developing bespoke experiential activations for physical events and online campaigns. Clients included Marvel, Commonwealth Games, Twitch, Audemars Piguet, Nike, Hypebeast, Lord of the Rings: Rings of Power, Chase Bank and Emerge Web3.
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Creative Specialist — RCCO
2018 → 2019Predominantly worked on the Google account, supporting branding, design, animation and videography. Additional clients included YouTube, Grab, Pure Gym and Ad Lib.io.
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Film Director — Freelance
2014 → 2020Largely shooting social content with rapid turnarounds. Clients included Vodafone, Barclays, Candy Crush, HM Government, NHS, Amazon Prime, Calm, Lipton, Sainsbury's Bank, M&S and Hellmann's.
Achievements
2025
- Launched a high-budget global brand campaign featuring celebrity talent Clark Gregg that reached over 10 million views globally, winning 3× Gold and 2× Silver at The One Club, 2025 San Diego Awards.
- Founded Northern Cultural — a social enterprise providing strategic guidance and funding access for artists, institutions and communities across northern England.
2024
- Developed a scalable design system and event activation kit to support a global roadshow spanning 50 cities, flawlessly executed in collaboration with partners worldwide.
- Spearheaded the redevelopment of Darktrace's visual and verbal identity, positioning the brand as a market leader in cybersecurity — recognised as a finalist at Webflow Awards 2024 for Rebrand of the Year.
2023
- Provided creative direction and led production for an immersive online experience, utilising WebGL, showcasing the collaboration between Marvel and Audemars Piguet — promoting a luxury watch collaboration that retailed at $250k.
- Oversaw the launch of Darktrace/Email, an AI email security product, through a comprehensive social and digital campaign, website overhaul, product videos and creative positioning.
- Led a 360° launch campaign for Darktrace HEAL™, complemented by a product video that captured the attention of the British Prime Minister.
2022
- Directed and produced an immersive activation for Chase Bank at the Commonwealth Games, featuring a virtual world linked to physical bikes — overcoming technological challenges to build the product from scratch. Attended by Olympic gold medalist Sir Chris Hoy, generating a donation of 7,426 books for school libraries.
- Orchestrated a global rebrand for Darktrace, a FTSE 100 company, across London, New York and San Diego, collaborating with agency partners and pioneering brand management tools and strategies — unveiled at the 2022 British Grand Prix, reaching 2.2m in domestic viewership alone.
2021
- Collaborated with McLaren Racing to deliver creative assets for the F1 partnership, featuring talents including Lando Norris and Carlos Sainz.
- Led creative efforts for £17m of annual ad spend across digital, print, social and OOH channels — partnering with Transmission Agency to halve CPL in digital activities, with notable placements in NYT, FT, Economist and Nikkei.
Awards
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Gold — Integrated Branding Campaign
The One Club, 2025 San Diego Awards
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Gold — Campaign Film
The One Club, 2025 San Diego Awards
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Gold — Brand Photography
The One Club, 2025 San Diego Awards
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Rebrand of the Year — Finalist
Webflow Awards 2024
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D&AD New Blood Award
For Keypool — a social enterprise innovation
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Connect Award
For All Sought Inc — a rapid product development lab
Education
Digital Advertising and Design
Ravensbourne, University of Arts London — 1st Degree Hons
Let’s talk
Have a brief — or half of one? Tell me where you’re trying to get to and I’ll tell you honestly how I can help. Based in London, working worldwide.
